Terms of Service

1. Definitions

• Customer means the organisation that enters into an order, subscription, reseller arrangement, or other agreement for the Services.
• Customer Data means sales, receipt, product, operational, signage, business, account, configuration, telemetry, and other data submitted to or processed through the Services by or for Customer.
• Reseller means an EPOS reseller, support provider, or other partner authorised to sell, administer, support, or manage Luuma for merchants or end customers.
• Services means the Luuma application, player software, integrations, APIs, reporting tools, signage tools, dashboards, analytics, support services, and related documentation.

2. Service description

Luuma provides cloud-managed digital signage, media scheduling, screen management, EPOS data ingestion, ICRTouch-related integrations, analytics, reporting, AI-assisted operational summaries where enabled, and related support tools.

Specific features, limits, support levels, and commercial terms may be set out in an order form, reseller agreement, proposal, invoice, or product plan.

3. Accounts and authorised users

• Customer is responsible for all activity under its accounts and for ensuring that authorised users keep credentials secure.
• Customer must provide accurate account, billing, and contact information and keep it up to date.
• Customer must promptly remove access for users who no longer need the Services.
• Luuma may suspend access where it reasonably believes an account is compromised, unlawful, or causing risk to the Services or other customers.

4. Resellers and support providers

Luuma is commonly sold and supported through EPOS resellers and support providers. A reseller may create client organisations, administer accounts, assign licences, support integrations, and view client operational data where authorised by the relevant customer or agreement.

Resellers are responsible for ensuring they have appropriate authority from their merchant clients to configure and use Luuma on their behalf.

5. Subscriptions, billing, and taxes

• Fees, billing frequency, product limits, and renewal terms are set out in the applicable order, invoice, reseller agreement, or subscription record.
• Unless stated otherwise, fees are exclusive of VAT and other taxes.
• Customer must pay undisputed invoices by the due date.
• Luuma may suspend or limit Services for overdue fees after reasonable notice, subject to applicable agreement terms.
• Subscription quantities, screen limits, data products, and add-ons may be adjusted according to the applicable plan or order.

6. Acceptable use

• Do not use the Services unlawfully or to infringe third-party rights.
• Do not attempt to disrupt, overload, reverse engineer, probe, or bypass security controls for the Services.
• Do not upload malicious code, unlawful content, or content that Customer does not have the right to use.
• Do not submit unnecessary personal data, card numbers, payment credentials, customer loyalty data, or other sensitive data unless expressly agreed in writing.
• Do not use the Services to make solely automated decisions about individuals with legal or similarly significant effects unless expressly agreed and lawfully configured.

7. Customer Data ownership

Customer retains ownership of all sales, receipt, product, operational, signage and business data.

Luuma receives a limited licence to process Customer Data solely for providing the Services.

Luuma acquires no ownership rights in Customer Data.

Customer is responsible for the accuracy, quality, legality, and source-system configuration of Customer Data submitted to the Services.

8. Data protection

Where Customer Data includes personal data and Luuma processes it on behalf of Customer, the Data Processing Addendum applies unless the parties have agreed another data processing agreement.

Customer is responsible for ensuring it has all necessary notices, lawful bases, permissions, and instructions for Luuma to process Customer Data in connection with the Services.

9. Luuma intellectual property

Luuma and its licensors retain all rights in the Services, software, design, documentation, workflows, templates, analytics methods, and related intellectual property. Except for the rights expressly granted in these Terms, no rights are transferred to Customer.

10. Third-party systems and integrations

The Services may integrate with ICRTouch and related systems, payment processors, media processors, storage providers, or other third-party services. Luuma is not responsible for third-party systems outside its control.

Customer and its reseller are responsible for configuring third-party systems correctly and ensuring that data sent to Luuma is appropriate for the Services.

11. Availability and support

Luuma aims to provide reliable Services, but does not guarantee uninterrupted or error-free operation unless a separate service level agreement expressly applies.

Planned maintenance, emergency maintenance, third-party outages, network issues, source-system failures, or customer-side device issues may affect availability.

12. Confidentiality

Each party must protect the other party's confidential information using reasonable care and may use it only for purposes connected with the Services or the applicable agreement.

13. Liability

Nothing in these Terms limits liability that cannot lawfully be limited, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

Subject to the previous sentence, Luuma will not be liable for indirect, special, incidental, or consequential loss, loss of profits, loss of revenue, loss of goodwill, loss of anticipated savings, or loss arising from inaccurate source data or third-party systems.

Subject to any separate written agreement, Luuma's total aggregate liability arising out of or in connection with the Services is limited to the fees paid or payable for the Services giving rise to the claim in the 12 months before the event giving rise to liability.

14. Termination and suspension

• Either party may terminate according to the applicable order, reseller agreement, or subscription terms.
• Luuma may suspend or terminate access for material breach, non-payment, security risk, unlawful use, or use that threatens the Services or other customers.
• After termination, Customer should export any Customer Data it needs within any agreed post-termination access period.
• Luuma may delete or anonymise Customer Data after termination according to the DPA, applicable agreement, and retention policy.

15. Changes to the Services or Terms

Luuma may update the Services and these Terms from time to time. Material changes to these Terms will be versioned and made available through the application or website. Continued use after the effective date of updated Terms may require acceptance of the updated version.

16. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, unless a separate written agreement states otherwise.